개인정보처리방침

At Mothernest, we respect your privacy and are committed to protecting your personal information. This Privacy & Cookie Policy explains how we collect, use, and share your data when you visit or make a purchase from our website, mothernest.com.au (the “Site”).

By using our Site, you agree to the practices outlined below.

1. Collecting Personal Information

When you interact with the Site, we collect information to provide a seamless, secure, and personalised shopping experience. This includes:

Device Information

  • Examples: IP address, browser type, time zone, cookie data, pages viewed, and interactions on-site.
  • Purpose: To load the website correctly for your device, and to analyse and improve website performance and user experience.
    Source: Automatically collected using cookies, tags, pixels, log files, and other tracking technologies.
    Disclosure: Shared with Shopify and analytics partners like Google Analytics, Meta (Facebook/Instagram), Klaviyo, and other advertising platforms.

Order Information

  • Examples: Name, email, shipping address, billing address, phone number, and payment information (credit/debit card or other payment methods).
  • Purpose: To process your order, manage delivery, provide customer service, send order confirmations, and detect fraudulent activity.
  • Disclosure: Shared with Shopify, our logistics partners (e.g., Australia Post, Couriers Please), and payment providers (e.g., Shopify Payments, PayPal).

Customer Support Information

  • Examples: Any personal data shared via email or contact forms.
  • Purpose: To help resolve customer service queries efficiently.
  • Disclosure: Handled internally and with our trusted helpdesk providers if required.

2. Using Your Personal Information

We use your information to:

  • Fulfil and manage orders
  • Communicate with you about your purchase
  • Deliver personalised marketing through email, SMS, and digital ads
  • Improve our website, products, and services
  • Comply with applicable legal obligations

3. Marketing & Advertising

Mothernest uses personal data for marketing across all major channels, including:

  • Email newsletters (via Klaviyo)
  • SMS promotions
  • Facebook, Instagram, and Google Ads
  • Product recommendations and retargeting

You may receive promotional messages based on your purchase history, product interests, and website behaviour. You can opt out anytime via the unsubscribe link in emails or by contacting us directly.

Behavioural Advertising

We partner with platforms such as Meta (Facebook & Instagram), Google, and others to show you targeted ads. These platforms use cookies and tracking tools to personalise ad content.

Opt-out options:

  1. Cookies & Tracking Technologies

Cookies help us remember your preferences and understand how you interact with our website. These include:

  • Essential Cookies: Help with navigation, security, and checkout.
  • Performance Cookies: Help us analyse how the website is used.
  • Advertising Cookies: Used for targeted ads on other websites.

You can control cookies through your browser settings. Note that disabling cookies may impact your experience on the Site.

5. Sharing Personal Information

We may share your data with:

  • Shopify (our eCommerce platform)
  • Marketing platforms (Meta, Google, Klaviyo)
  • Logistics providers (Australia Post, Couriers Please)
  • Payment processors
  • Analytics tools (Google Analytics, Hotjar)

We may also disclose information to comply with legal requests or enforce our terms.

6. Data Retention

We retain your personal data as long as necessary for business purposes, including order records, customer service, and marketing, unless you request its deletion.

7. Your Rights

If you reside in the EEA (GDPR):

You have the right to:

  • Access your data
  • Correct or update it
  • Request deletion or restrict its processing
  • Object to automated decision-making

If you reside in California (CCPA):

You have the right to:

  • Request the data we collect and how we use it
  • Opt out of the sale of your personal data (Note: Mothernest does not sell personal data)
  • Request deletion of your data

To exercise your rights, contact us via the details below.

8. Minors

Our Site is not intended for individuals under the age of 16. We do not knowingly collect data from children. If you believe your child has submitted information, contact us for immediate removal.

9. Do Not Track

Our Site does not respond to "Do Not Track" signals due to the absence of industry-standard guidelines.

10. Changes to This Policy

This Privacy & Cookie Policy may be updated to reflect changes in practices, regulations, or business operations. Please review this page regularly to stay informed.

Last updated: 26 March 2025

11. Contact Us

If you have questions or concerns about our privacy practices or would like to make a complaint, please get in touch.

Email: cs@rbk.com.au
Phone: (02) 9674 3544
Postal Address: 10–12 Prince William Drive, Seven Hills NSW 2147, Australia

If you're not satisfied with our response, you may contact your local data protection authority. [For example: https://ico.org.uk/make-a-complaint/]